Prince Adedapo Benjamin Adelegan is the the 14th president and chairman of the council of the Nigerian-British Chamber of Commerce (NBCC), and convener of the popular Lekki Sunsplash musical concert, Africas biggest musical event in 1988. He speaks to BusinessDay about his over two decades of experience in music and live events, politics and new book titled, “Behind the Curtain.” Excerpts:
You’ve built a career across marketing, public relations, entertainment, business leadership, and politics. When you look back, what is the central thread that connects all these phases of your life together?
I believe the central thread is innovation and conviction. I’ve never believed situations should remain static. My journey into business was an innovative attempt to create something out of nothing.
When I started, I had no experience organizing concerts beyond school parties and I had no money. But I had the belief that whatever comes into my mind is possible if I take the first step. If your vision is clear and you can articulate it, people begin to support you.
That conviction led me into entertainment and transformed the industry for nine years. Five years later, I introduced electronic advertising in Nigeria. Since then, every few years, I’ve always tried to introduce something new.
