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As World Food Safety Day is observed globally on June 7, the Jollibee Group reaffirmed the critical role of food safety and quality in supporting sustainable growth, operational excellence, and consumer trust across its global business.
As the Group serves millions of meals daily across an expanding global footprint, one principle remains non-negotiable: Food safety and Quality always come first. They are the foundation for delivering superior taste with consistency and for sustaining consumer trust- enabling disciplined growth while protecting the integrity of every brand.
Guided by a single, globally governed Food, Safety, and Quality (FSQ) framework, the Group ensures that expansion across brands and markets is anchored on disciplined standards and oversight. While implementation progresses market by market, all operations are aligned to the same global expectations for food safety, quality, and consistency, protecting both product integrity and the brand experiences customers love.
FSQ performance is rigorously governed through leadership oversight, driving both operational excellence and expansion decisions. This approach ensures that growth, including the integration of new brands, is built on a strong and reliable foundation that protects consumer trust, strengthens franchise value, and enables sustainable long-term success.
