Nvidia CEO Jensen Huang, left, shakes hands with Marvell Technology CEO Matt Murphy during the Computex 2026 exhibition in Taipei, Taiwan, on June 2. [AP/YONHAP]

Nvidia CEO Jensen Huang is becoming a market catalyst in his own right.

Investors in Korea are increasingly reacting to his comments and travel schedule rather than corporate earnings or financial results — a phenomenon that some people are even calling the "Jensen Huang effect."

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On Tuesday, Huang praised U.S. semiconductor company Marvell Technology, calling it the “next trillion dollar company" at Computex 2026 in Taipei, Taiwan.