This week’s Brand Brief is for fans of reality TV, absurdist humor and ads that hit you in the feels, with brands such as Carnival and Poppi featuring Traitors and Love Island USA fan favorites, lesser-known names such as Zapier and Wealthsimple simultaneously delivering classic songs and chaos, and hope-filled fare from Indeed and Memorial Sloan Kettering Cancer Center.Let’s get into it … CarnivalThe cruise line released Find Your Fun Again, a social-first campaign by TBWA\Chiat\Day featuring The Traitors castmates Rob Rausch and Ron Funches and some Easter eggs (or hard-boiled ones) from the diabolically addictive reality hit on Peacock. The duo’s onscreen friendship is brought into the real world through a cruise experience as the brand looks to encourage audiences to follow the pair’s hijinx-filled lead and find their own “cruise buddy,” capitalizing on the brand’s own reputation for creating lasting friendships from chance encounters on their ships. View this post on InstagramA post shared by Carnival Cruise Line (@carnival)The Vanderpump HotelIn more entertaining goodness spawning from reality-TV gold, Misbehave Accordingly, the new campaign introducing The Vanderpump Hotel, a new Las Vegas boutique hotel from Real Housewives of Beverly Hills and Vanderpump Rules star and hospitality entrepreneur Lisa Vanderpump, promises a fun and indulgent place to frolic. Developed by Fellow Kids and directed by music video auteur Dave Meyers, who recently helmed Cheetos’ over-the-top masterpiece, we follow an adorably mischievous unapologetic Pomeranian as it proudly struts through the property, stealing cocktail toppings and the heart of NSYNC icon Lance Bass. A dog’s life indeed.PoppiAdding to the list of reality legends, Love Island USA breakout star Olandria Carthen sizzles in the Pepsi-owned prebiotic soda brand’s new campaign, Vibe Break with Olandria, created by its in-house team to kick off the show’s eighth season. Part of the brand’s global partnership with the series and ITV, the campaign will also include in-show integrations, retail activations and immersive fan experiences in the U.S. and U.K.OuraThe wearable health tech brand launched Subtle Power, a new campaign announcing its new smaller ring design with a series of short films featuring scenarios in which the smallest of gestures deliver the grandest of results. Created by agency Nice&Frank and produced by Love Song, the spots feature a teacher silencing a rowdy class, a conductor commanding an orchestra and an audience and a Shaolin nun performing an act of incredible balance — all through the quiet strength of their fingers. The global campaign will be the largest rollout in the brand’s history, and includes high-impact placements during the NBA and Stanley Cup Finals, FIFA World Cup and the US Open, as well as influencer partnerships with Kylie Kelce, cinema buys for eight films in the U.S., U.K. and Germany, and activations and OOH placements in New York, Los Angeles, Washington, DC, Boston, Berlin and London. ZapierThe software company released the quirky spot touting its AI automation platform with Call Me Al, featuring a helpful coworker with some sweet dance moves. Created by Strange Family and directed by Andy Madeleine of Even/Odd, the spot is a continuation of its Super Bowl spot, in which some confusion arises when a company that thought it was investing in a “Artificial Intelligence” pilot ended up getting a guy named Al instead, leading to the dancebreak for the more recent work, which uses the Paul Simon classic “You Can Call Me Al” (which was probably more expensive to release three months ago). Keystone LightThe beer brand released its latest bonkers spot from agency Quality Meats touting its Keystone Light Apple flavored offering stuffed with even more audaciously brazen Americana AI imagery for its Fourth of July promotion. And because it also happens to be America’s 250th birthday, the brand is also offering fans a chance to win a backyard BBQ celebration at a house in Florida where a flyover from a vintage WWII fighter jet will be staged. Fans still feeling festive after July 4 can book the experience — which also includes access to the house’s gaming room, lounge chairs, hammock, swing and a fridge full of the product — here for $250 at exactly 2:50 p.m. ET on July 12. WealthsimpleThe Canadian banking platform invested heavily into absurdist humor for its new campaign, It’s Over, produced by Epoch Films and directed by Danish filmmaker Martin de Thurah, which depicts the actual crumbling of an antiquated banking system around desperate customers struggling to adapt. The soundtrack of Roy Orbison’s classic by the same name is the cherry on top of a sweet, comedic payoff. Papa JohnsIn celebration of the June 19 release of Toy Story 5 (and, by default, when fans were introduced to “Pizza Planet”), the pizza brandannounced its collaboration with Disney in a bespoke spot created by Pixar Animation Studios. The collab includes a national menu rollout of a limited-edition menu based on the film, and real-life immersive pop-ups including at its flagship store in Los Angeles on June 12 as well as sister pop-ups in London, Seoul and Madrid throughout the month. MassMutualThe insurance and financial advisory company celebrates its 175th year with a new campaign and hero film from agency 72andSunny showing its personal connections to its clients and their long-term goals. The film follows a financial adviser and her clients over a montage of letters, photos and memorable moments — placing emphasis on the impact of relationships built over time. IndeedThe job search site released Jobs Need People, its new brand platform created with 72and Sunny, which — like the agency’s MassMutual work — also taps into emotional storytelling to create a more personal narrative as job seekers navigate the new and sometimes disheartening landscape spurred by an increased use of tech to recruit candidates, positioning its tools as a matchmaker of sorts capable to connecting candidates to roles tailored to their skills and preferences. The campaign was developed based on insight revealing 81% of job applicants never receive a response from companies/employers, 45% are uncertain if their qualifications match the roles they apply to and job seekers spend an average of six hours researching and applying to jobs, with 53% assuming they will not receive a response. While the data that spawned it may be bleak, the spot, thankfully, gives us hope. While we’re hitting you in the feels, here are a couple of spots that also may give you some hope…Memorial Sloan Kettering Cancer CenterAhead of National Cancer Survivors Day on June 7, the hospital and agency R/GA released its new integrated campaign, This Is What We Do, foregoing sentimentality for barebones humanity and straight-talk that’s as black-and-white as its striking visuals. The campaign, which features real survivors treated by MSK and spotlights the doctors, innovation and medical breakthroughs that contributed to their treatment, will roll out across broadcast including during MLB games, the US Open and the Belmont Stakes, streaming, social, audio, print, OOH and digital. 9/11 Memorial & MuseumThe institution launched a new PSA campaign for its Never Forget Fund, which supports education on the national tragedy as the 25th anniversary of the attack approaches. Citing that 100 million Americans alive today currently have no lived memory of the horrific event that claimed thousands of lives at the World Trade Center, the Pentagon and Shanksville, Pennsylvania, the campaign seeks to reach a new generation of visitors, build awareness of the significance of the day, and stories of service, legacy, survival and inspiration that emerged from it. To learn more about the campaign and the fund visit the site.