This week’s Brand Brief is patriotic, chaotic, nostalgic and filled with food, finance and some fond farewells to beloved hit shows.Before we get into it, a word: Campaign US will be on holiday starting Thursday, July 2, so Sports Brief and Ad of the Week will be on hiatus and returning next week.Enjoy the long weekend (if applicable), and stay safe (this’ll make sense when you watch the KFC spot).Now let’s get into it … KFCThe fried chicken QSR brand partnered with Paramount’s newly released Jackass: Best and Last for a July 4 PSA featuring the film’s star, Johnny Knoxville, doling out tips to save chicken lovers’ digits during one of the most dangerous days of the year, where one in three fireworks injuries affect finger and hands. In Finger Lickin’ Fourth, created by Highdive and directed by the film’s director, Jeff Tremaine, Knoxville delivers firework safety tips while bringing his signature Jackass style to the cautionary visual aides. Consider us warned … and amused. Omaha SteaksThe butcher brand partnered with Bull Durham actor Kevin Costner for its new national campaign, America’s Table, celebrating America’s 250th anniversary and highlighting its 109-year history and its role at the dinner table of families during milestone moments in the country’s history. Created by the brand’s internal creative team in partnership with Walz Tertrick Advertising (WTA) and produced by WTA’s TorchHouse Studio, the reflectively sentimental campaign will run throughout the summer across broadcast, digital and its social channels.Albertsons Companies Foundation Which brings us to Feed This, a heart-tugging hero spot featuring the Bob Dylan classic “Wigwam” for the foundation’s nationwide campaign Nourish the American Dream, created in partnership with indie agency Standard Practice, and more than 250 nonprofit organizations to help end childhood hunger across the U.S. In addition to the PSA, the campaign, inspired by America’s 250th and featuring youngsters at play, will also include a Dream Pantry auction, nonprofit partner activations in local communities and in-store engagement across Albertsons stores.Mike’s Hot HoneyThe spicy condiment used to add kick to foods has kicked its marketing up a notch with the release of The Drizzler, a short film featuring an aspiring “pizza drizzler” learning the ropes in a pizzeria run by The Roots’ Tariq “Black Thought” Trotter. Developed by creative agency Another Thing and directed by Anthony Jamari Thomas of Scheme Engine, the spot takes a cue from the honey-drizzled pizza origin story, which reportedly began in a Brooklyn pizzeria prior to becoming a practice embraced by millions around the world, and blends food, music and storytelling to encourage consumers to incorporate the sauce to culinary indulgences beyond a slice. The project, which launched nationwide across CTV, OLV, social and digital, is a Roots Crew family affair, having also been produced by Trotter and bandmate Amir “Questlove” Thompson’s Two One Five Entertainment and scored by fellow bandmate James Poyser. PolymarketSpeaking of musical geniuses, the controversial prediction market platform on which users place bets based on world events, tapped legendary producer RIck Rubin and artists Future and Peso Pluma for Question Everything, its global campaign that uses soccer to posture questions its users track across sports, culture, politics, technology and entertainment. Created by Better Half and Four Four Entertainment, and featuring a global cast from 15 countries, the anthem spot, Flags, which uses the Kanye West track “Runaway,” debuted on broadcast during Team USA’s World Cup match against Turkey, and is running additional country cutdowns across broadcast throughout the tournament. The company will also run out-of-home in the markets, which include Argentina, Portugal, Senegal, Britain and France. Little Caesars To promote its “Webberoni pizza” and partnership with the upcoming film Spider-Man: Brand New Day, the pizza purveyor released a series of spots and staged an activation at the Greenpoint Terminal Warehouse in Brooklyn, New York, where fans could explore “Peter Parker’s NYC Apartment,” search for Easter eggs for the film and capture content and photo moments. Created by the brand’s AOR McKinney and WME Group, visitors on Zillow were able to view photo renders of the space through a virtual apartment tour beginning June 22. (Photo credit: Little Caesars, used with permission)PoppiThe prebiotic soda brand is also slinging Spidey-themed products, launching a national multichannel campaign, Sip Like a Hero, introducing its limited-edition four-packs inspired by the Sony Pictures flick. The brand released an ad spotlighting its fan-favorite flavors and new Lemonade flavor alongside clips from the film, which will run on linear, streaming, digital, social and at retail, where consumers who purchase the pack have a chance to receive a $15 Move Reward through its partnership with Fandango Rewards. Lemonade In an effort to break through the noise of competitors who spend collective billions in media, the insurance company’s newest campaign goes beyond convention, with brazen OOH painted mural placements mirroring graffiti “tags”on buses, cars and billboards across Chicago, Phoenix, Denver and Austin. In Texas, the brand placed an AI-powered radar billboard in its hot-pink signature color on a highway that lights up for drivers going at or under the speed limit to mimic its car insurance product, and offered EV drivers in Austin two weeks of free charging. (Photo credit: Lemonade Insurance, used with permission)ChimeMillennial elder statesperson Lindsay Lohan teams up with the financial services platform to onboard the youngest members of the generation and help them “glow up … financially" in Welcome to 30, the campaign promoting its new Chime Prime product. The spot, targeting a demographic VP of brand Orlando Baeza declared as “the most financially self-aware generation we’ve ever seen,” serves up a mix of nostalgia and reality checks, with Lohan delivering solid financial advice with relatability and a bit of cheek.Denny’s Speaking of nostalgia, the fast-casual restaurant is hoping to connect with diners with a taste for a bygone era with its latest campaign tapping into classic ’80s-themed sitcoms to promote its new menu and a time when restaurants were where memorable moments happen offscreen. The campaign, created by BarkleyOKRP, is part of brand refresh, which includes a new look and feel on its website, social channels and in its locations.Amazon PrimeThe mega e-tailer’s brand marketing team collaborated with Amazon Studios for the first time to release a series of spots melding the worlds of franchise hits such as Reacher and The Boys to spotlight both the shows, with the former debuting its fourth season and the latter its final, and the “speed and reliability” of its delivery service. The campaign was created by the brand’s in-house creative team in partnership with Untold Stories, with the spots — directed by Brandt Lewis — running across broadcast, online, social, audio and digital channels during tentpole moments including the World Cup. ‘Call of Duty’: MobileThe mobile video game collaborated with the Amazon hit for its fifth and final season featuring characters from the show as playable characters in the game. Actress Erin Moriarty, who plays Starlight in the show, stars in several expletive-laden social spots created by Mod Op to promote the game (and especially using her character).Just BareThe “clean” chicken brand (which offers up poultry sans skin, bone and other non-meat parts) partnered with The Bear’s culinary producer and chef Courtney Storer for an activation bringing diners into the world of the FX hit with curated dishes from Storer based on the frenetic comedy-drama’s distinct characters to promote the brand’s limited-time meal kits and the show’s fifth and final season. Featuring photo moments, fun facts about the show from Storer and cooking life hacks, the activation was a clever way to introduce its audience of food influencers to the product. (Photo credit: Just Bare, used with permission)