Snowflake CoWork brings the agentic enterprise to life for social media marketing
As AI moves from analytical tool to active participant in daily business operations, solutions like Snowflake CoWork are helping to close the gap between data insight and real-world execution faster than many enterprises expected.
Knowledge workers have long been stuck translating data into decisions through a slow, fragmented chain of dashboards, queries and manual coordination. The real prize now is collapsing that chain entirely — letting AI act on the data, not just describe it. That shift is already playing out inside social media agencies rethinking how they run campaigns, measure brand performance and coordinate thousands of creator partnerships in real time, according to Baris Gultekin (pictured, right), vice president of product and AI at Snowflake Inc.
“Snowflake CoWork is your personal work agent,” Gultekin said. “That means a lot of connectors to work context, email, calendar, Slack, and other connectors. The agents will be able to use that along with the data on Snowflake and on other platforms to give high quality answers.”
Gultekin and Nicolas Doyen (left), vice president of product and data strategy at Viral Nation Inc., spoke with theCUBE’s Dave Vellante and Rebecca Knight at Snowflake Summit 2026, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Snowflake CoWork, Cortex Sense and the agentic future of enterprise marketing. (* Disclosure below.)
