WordPress powers around 43% of the web. For years it was the default answer to "how do I start a blog?" It was mine too.

This is not a post about why WordPress is bad. It is about something its pricing quietly depends on: the belief that leaving is expensive.

For most of the web's history that belief was correct. Migration meant days or weeks of work: exporting content, rebuilding themes, fixing images, redesigning layouts, and repairing formatting. So people stayed.

AI has changed that calculation.

The Final Straw