Vinyl may be one of the music industry’s oldest formats, but it is experiencing a powerful resurgence. In 2025, for the first time this century, vinyl record sales exceeded $1 billion, underscoring renewed customer demand for physical media and premium listening experiences.
This momentum is aligned with consumer audio brand Victrola’s journey. Since its creation in 1906, Victrola has evolved into a global company known for its iconic record players, modern audio products, and mission to bring lifelong music memories to everyone
As it expanded into new sales and distribution channels, the company began to outgrow the limits of its existing ERP system. While its SAP ERP Central Component (SAP ECC) system was stable and served the business well over the years, Victrola needed more scalability and flexibility to match its ambitions. According to Adam Schneider, SVP of Digital Strategy at Victrola, the goal was not simply to maintain operations, but to create a foundation that could support innovation. “We needed something that fueled our creativity at Victrola,” he said. And SAP Cloud ERP was the right fit.
Victrola’s “let’s go” mentality
A move to the public cloud offered more than a technical upgrade; it empowered Victrola to adapt. In that spirit, the team approached the transformation as a complete reimagining of its system with a cloud-first mindset.
