New Delhi: Hotel brand JW Marriott on Wednesday announced that it has appointed actor Aishwarya Rai Bachchan as its global brand ambassador.J W Marriott, part of Marriott Bonvoy's global brand portfolio, operates over 130 properties worldwide, with India representing one of its most dynamic portfolios and development pipelines."India remains a strategic priority for Marriott International, with a strong and expanding footprint across gateway cities and resort destinations. Through this JW Marriott collaboration with Aishwarya Rai Bachchan, the brand continues to reinforce its long-term commitment to the region and its intention to engage a new generation of luxury travellers through relevance, credibility, and emotional resonance," J W Marriott stated.Read More: Bars, cafes step up to the crease with offers on IPL final nightBachchan will collaborate on the brand's "Stay in the Moment" platform."As we continue to expand in India and across markets shaped by Indian travellers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences," said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott.As a Global Brand Ambassador, Aishwarya Rai Bachchan will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms, while also engaging in thoughtfully curated brand experiences in India and select global markets.