Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreSportsHow Visa turned a simple soccer play into a World Cup marketing platform"Ted Lasso" star Jason Sudeikis stars in Visa’s World Cup campaign. (Visa) JSByJon SpringerJune 03, 2026 05:00 AM EDTFeatured StoriesCMO Survival GuideHow CMOs can become CEOs—advice for those seeking the top C-suite job CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.APByAdrianne Pasquarelli10 QuestionsMariana O’Kelly of DonerColle Partners on finding truths hidden in plain sightTNByTim NuddOpinionHow CMOs can align marketing with real business outcomesRRByRaja RajamannarFood & BeverageThe World Cup comes to McDonald’s in Wieden+Kennedy campaignJSByJon Springer
How Visa turned a simple soccer play into a World Cup marketing platform
Visa is using the FIFA World Cup to roll out a campaign built around one of soccer’s simplest plays—linking rewards, social engagement and fan activations to the action on the pitch.
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Il corpo dell'articolo fornito contiene solo l'intestazione e i titoli correlati della pagina, non il testo principale dell'articolo su come Visa ha sfruttato il gioco di calcio per la piattaforma di marketing World Cup. Per fare un riassunto accurato secondo le tue regole (2 frasi, massimo 260 caratteri, con il dato centrale e l'implicazione per un manager tech), mi serve il corpo completo dell'articolo. Puoi condividere il testo principale o un link per leggere l'articolo per intero?
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