Lima (AFP) – Peru's Keiko Fujimori is a perennial political loser. She has run for the nation's presidency three elections in a row -- and three times, she has lost.

Issued on: 03/06/2026 - 03:00

3 min Reading time

But on this, her fourth attempt, the daughter of disgraced late president Alberto Fujimori may have her best chance at power. She is riding a right‑wing wave that is sweeping Latin America.The 51-year-old will face leftist Roberto Sanchez in Sunday's runoff, under the still‑divisive legacy of her father, who ruled Peru in the 1990s.In a country that switches leaders at a frantic pace, with eight presidents since 2016, Fujimori hardly needs to campaign to be known. Her surname is recognized across the Andean nation. "It is a brand that is well positioned, whether you like it or not," said political scientist Jorge Aragon. This fourth attempt "may be the one that works," he said.

Keiko Fujimori was educated in the United States and was Peru's first lady at 19, when her mother publicly broke with Alberto Fujimori © ERNESTO BENAVIDES / AFP/File