Amazon declined to comment on the lawsuit when contacted by Ars today.
The Electronic Frontier Foundation (EFF) wrote in November that Ring’s Familiar Faces will scan “many people who have not consented to a face scan, including friends and family, political canvassers, postal workers, delivery drivers, children selling cookies, or maybe even some people passing on the sidewalk.” The EFF said Amazon seems to be “try[ing] to unload some consent requirements onto individual camera owners themselves” with messages reminding customers to comply with applicable laws.
“But Amazon—as a company itself collecting, processing, and storing this biometric data—could have its own consent obligations under numerous laws,” the EFF said, urging regulators to “investigate, protect people’s privacy, and test the strength of their laws.”
Senator urged Amazon to end Familiar Faces
US Sen. Ed Markey (D-Mass.) has urged Amazon to discontinue the Familiar Faces feature. Markey sent Amazon a letter in October 2025 asking how Familiar Faces works, and summarized Amazon’s responses in a February 2026 letter that repeated his call to end Familiar Faces.
