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Electric vehicle adoption is much further along than most people a decade ago thought it would be. Perhaps not in the US, where adoption has been quite meh, but globally, in China, in South America, and in Europe, electric vehicle uptake has been quicker than conventional wisdom presumed it would be. However, there have been slowdowns in the US, in Europe, and even in China as federal policies have changed. Automakers have pulled back on their EV plans, even writing off billions of dollars in investment due to shifts in strategy. Volvo Cars, however, is intent on staying the course.
Volvo Cars Still Focused on 100% Electric
Håkan Samuelsson, CEO of Volvo Cars, recently talked about this, and explained at least some of the reasons why Volvo Cars needed to stay focused on electrification. At 75 years old, Samuelsson has surely seen many phases of the industry come and go. Perhaps he has the sense that despite short-term slowdowns or speed bumps, the industry is going to electrify — there’s no stopping the technological progress — and it makes more sense to focus on the long term than constantly try to adjust to shifting near-term trends. Well, let’s see what he has to say.
