Bloomberg

Chip designer MediaTek Inc (聯發科) is to hike hiring to support a push into new artificial intelligence (AI) activities.The company, which is helping to power Nvidia Corp’s new chip for PCs, dubbed the Spark, is confident in its prospects for growth, MediaTek senior vice president Vince Hu told Bloomberg Television.MediaTek also has good order visibility for its new data center business over the next few years, Hu said.

MediaTek Inc signage is pictured on one of its buildings in Taipei’s Neihu District on Nov. 4 last year.

“I feel very good about the fundamentals of the business we are pursuing and I think we are pretty set at least through the 2030 horizon,” Hu said on the sidelines of the Computex trade show in Taipei on Monday.Around the world, workers are worried that their jobs could be at risk from AI.

Hu’s vow to grow MediaTek’s engineering staff reinforced comments from Nvidia chief executive officer Jensen Huang (黃仁勳) at the same gathering yesterday that AI would boost rather than hinder human resources at tech firms.The Taiwanese company has said it expects AI chip revenue of about US$2 billion this year.It is looking to secure as much as 15 percent of an US$80 billion data center opportunity next year.MediaTek is already building AI chips for one cloud service provider and while Hu declined to name that customer, he said the company has secured business for a second design.Analysts have identified Alphabet Inc’s Google as MediaTek’s AI chip customer.The company has “a healthy pipeline” of additional opportunities with other hyperscalers beyond the first one, Hu said.AI is bringing changes that will cause MediaTek to see a “dramatically different makeup” of its business in the future, he added.