Hiya and DNA Launch Network-Level Call Protection for Consumers and Businesses
Seamlessly integrated into DNA Huoleton Plus and DNA Business Varma, the new DNA Numerovahti service automatically protects subscribers against scams with zero downloads required.
Hiya, the global leader in AI-powered voice protection and identity, announced that DNA, one of the leading telecommunications companies in Finland and part of the Telenor Group, has launched Hiya Protect for both consumer and business subscribers. The service, branded locally as DNA Numerovahti, will identify and label suspicious incoming calls in real time, providing protection against spam and fraud without requiring any app download.
DNA Numerovahti, which translates loosely to “number guardian” in Finnish, is available to consumer subscribers through DNA’s new DNA Huoleton Plus tier, where it is bundled alongside safe browsing protection. For enterprise customers, DNA Numerovahti is included in the DNA Business Varma subscriptions.
Phone fraud continues to escalate across Europe. According to Hiya’s 2026 State of the Call report, based on a survey of more than 12,000 consumers across six countries, 62% of respondents said phone spam has gotten worse in the past year. One in three consumers reported receiving a deepfake voice call in the last twelve months. Not surprisingly, nearly four in ten have considered switching carriers because their provider has not done enough to stop spam and fraud.
