Shawna Lander, also known as @shawnathemom, isn’t just another actor on Instagram. She’s created an entire ecosystem of characters for her one-woman skits — which, let’s be real, could be staged somewhere Off-Broadway. Lander boasts over 3 million followers across TikTok, Instagram, YouTube, and Facebook. Her TikTok leads, with over 2.1 million as of this writing. She’s best known for her skits as several members of the “McCallister Family.” The lore goes so deep that Lander uploaded every McCallister skit in order across two videos, totaling nearly 4 hours. And those were uploaded months ago, so the lore absolutely continues. As the 42-year-old explains on TikTok, she does a lot of one-off sketches as well, with characters seen once and never again. Given that the main players are family, the skits, some featuring babydolls, explore motherhood and interpersonal dynamics, subjects so universal that millions of people are tuning in.
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When she’s not donning wigs and baseball caps, Lander discusses her breast cancer recovery. She also gives rare behind-the-scenes glimpses of her TikTok skits.In a Yahoo profile earlier this year, Lander explained that it takes around 14 hours to produce a 5-minute skit. But for her fans, it’s all worth it. Just look at the comments on her videos and you’ll find followers enraptured, already asking for the next installment.From YouTubers and TikTok stars to streamers and podcasters, Mashable talks to creators about how they built their platforms, the gear they swear by, and the trends they see coming next. Read more of our creator coverage or see more of this year’s Mashable 101 to discover the internet's most exciting voices.
