SHANGHAI, May 29, 2026 /PRNewswire/ -- VISION & IMAGE SHANGHAI 2026, the 27th PHOTO & IMAGE SHANGHAI (P&I 2026), will take place from July 23–26 at the Shanghai World Expo Exhibition & Convention Center, bringing together leading imaging brands, creators and technology companies from across the global imaging industry.Held under the theme “Beyond the Lens, Imaging the Future”, P&I 2026 will feature more than 300 exhibitors and nearly 500 brands across 60,000 square meters, showcasing the latest developments in photography, video production, live streaming, AI-powered imaging and visual content creation.Founded in 1998, P&I has evolved alongside China’s imaging industry through the film, digital and AI eras, growing into a major platform connecting imaging companies, professional creators, distributors, photographers and consumers across domestic and international markets.A Comprehensive Showcase Across the Imaging EcosystemP&I 2026 will present a broad range of products and solutions spanning the full imaging workflow, including cameras, lenses, lighting systems, microphones, post-production software, printing and output solutions, live-streaming technologies, AI-powered creative tools, generative imaging technologies, photo-editing platforms, albums and frames, photography props, franchise and business-development services, and marketing management software.The exhibition will also spotlight emerging trends across wedding photography, children’s photography, destination weddings, travel photography and cultural-tourism content, graduation portrait services and commercial visual content production, highlighting new opportunities created by the growing integration of imaging, culture, tourism and creator-driven commerce.Strong Early Visitor MomentumSince visitor pre-registration opened in April, P&I 2026 has continued to attract strong attention from photography enthusiasts, professional creators, group visitors and international buyers. Organizers report that pre-registrations have increased by 18.5% compared with the same period in 2025.Visitor registration is available at: http://yshz.cn/gXW3VCIndustry Forums, Exhibitions and Creator ActivitiesP&I 2026 will feature a wide range of on-site activities combining imaging with art, technology, cultural tourism and creator commerce. The program will include new product launches, technical presentations, industry forums, workshops and interactive experience zones, including pop-up photo studios and hands-on creator activities. Several themed exhibitions will be held concurrently, including: