In a world where personalization has become an essential part of customer service, businesses are offering loyalty programs to maintain customer loyalty. When it comes to the hospitality industry, the rewards gained from the programs result in a seamless travel experience that brings in more good memories without breaking the bank.One of the most famous names in the industry is Marriott Bonvoy, armed with a hotel loyalty program that is eligible in more than 30 brands and 10,000 destinations worldwide. In order to continuously meet its customers’ wants and needs, it recently launched the new Loyalty Trends Report 2026, a survey conducted across its consumer base.
With research that spans more than the sector it operates in, data finds that 89 percent of travelers across Asia Pacific (APEC) participate in at least one loyalty program. Although how they engage is no longer uniform.
Instead, engagement is shaped by a combination of travel priorities, everyday value expectations and distinct local market dynamics, signaling a clear shift away from one-size-fits-all loyalty models.
In the context of the variety of loyalty programs, the hotel industry sits at the top of the pyramid, emerging as the most widely participated-in programs across APEC at 66 percent, followed by airlines and dining.
