International job seekers visit the 2026 Global Talent Fair at Coex in Gangnam District, southern Seoul, on June 1. [NEWS1]
In the era of AI, a deep understanding of Korean culture has become more critical than ever for international talent seeking employment in Korea, according to industry insiders.
At the 2026 Global Talent Fair, hosted by the Korea Trade-Investment Promotion Agency, recruitment experts and foreign employees currently working at Korean companies emphasized that cultural literacy remains the top priority for securing and maintaining a job in the country.
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"When Korean companies aim to expand overseas, they look for talent who precisely understand both the target country's culture and Korean culture," Lee Hyun-seung, senior executive director at Careercare, said during a presentation at the event on Monday. Lee added that companies now prioritize candidates who fully comprehend both environments to effectively bridge the gap.










