Phia, the AI shopping app TFN covered when it raised $35.5M in January, has now revealed the full angel cohort behind its oversubscribed Series A, a roster of over 30 cultural figures including Sydney Sweeney, Paris Hilton, Priyanka Chopra Jonas, and Khloé Kardashian.
The celebrity investor list is not a vanity exercise, it is a distribution strategy, turning cultural tastemakers into advocates for a platform built around personal taste and shopping discovery.
In the year since launch, Phia has grown to 1.5 million users, nearly 10,000 retail brand partners, and generated over one billion views across its platforms.
When TFN first covered Phia’s $35.5 million Series A in January, the lead investors were the story: Notable Capital, Khosla Ventures, and returning backer Kleiner Perkins. Now co-founders Phoebe Gates and Sophia Kianni have revealed who else wrote cheques and the list reframes the round entirely.
The Series A angel cohort, announced on CBS Mornings on May 29, includes Sydney Sweeney, Paris Hilton, Priyanka Chopra Jonas, Khloé Kardashian, Jessica Alba, Mindy Kaling, Alix Earle, Karlie Kloss, Alexandre Arnault, Halsey, Ice Spice, Ashley Graham, Bobbi Brown, Rachel Zoe, Leila Hormozi, and Winnie Harlow, among more than 30 others spanning fashion, music, film, and sport. On the operator side, backers include Vlad Tenev of Robinhood, Naomi Gleit of Meta, Mellody Hobson of Ariel Investments, Charles Porch of OpenAI, and Mati Staniszewski of ElevenLabs.
