Rosada, a premium kids’ lifestyle brand, on Tuesday announced an undisclosed strategic investment from Shilpa Shetty Kundra, marking the beginning of a strategic partnership aimed at accelerating the brand’s expansion and strengthening its presence in the premium children’s market. The association marks a journey from customer to co-believer, a rare vote of confidence that underscores the brand's intrinsic product merit and its readiness to scale.Founded by husband-wife duo Shalu and Bhupesh Agarwal, Rosada has carved a distinct positioning in the premium kids' lifestyle segment, a space long dominated by generic, mass-market players. Its portfolio spans bags, bedding, travel accessories, décor, and everyday utility products for babies and young children, all built on in-house design and production capabilities that enable tight quality control and a level of aesthetic sophistication rarely seen in this category.Rosada's cultural cachet is evident in the calibre of customers it has attracted organically, including Kareena Kapoor Khan, Neha Dhupia, Soundarya Rajinikanth, Mira Kapoor, and the Ambani family. The brand's appearance on Shark Tank India Season 5, where it secured a three-shark deal, proved a significant inflection point, with revenue nearly doubling during the period. The fresh capital will be deployed across geographic expansion, product portfolio deepening, and strategic talent acquisition in design, marketing, and operations."What drew me to Rosada was straightforward: the product spoke for itself. The design sensibility, the quality of materials, the attention to detail, it is the kind of brand you instantly recognise as different. As someone who has experienced it as a parent first, I am backing this with full conviction. Rosada has everything it takes to become the definitive kids' lifestyle brand in India," said Shilpa Shetty Kundra, Strategic Investor, Rosada in a statement. The founders share that conviction and see this as the beginning of a far larger chapter for the brand."Rosada has been built with a very clear point of view: design-led, quality-first, and deeply relevant to how modern Indian parents think about their children's world. Having Shilpa Shetty Kundra come on board is a defining moment and strengthens our confidence to move forward with a much larger vision. This is India's moment for a homegrown kids' lifestyle brand to go big, and Rosada intends to be exactly that," said Shalu Agarwal, Co-Founder, Rosada.