Cricketer Rohit Sharma has joined health and fitness platform FITTR as an investor and equity partner through an undisclosed investment.
He previously served as the company’s first brand ambassador.
The Pune-headquartered firm said the partnership is based on a shared view that long-term health is influenced by sustainable habits, consistency, and lifestyle choices.
It follows a broader alignment in the approach to health and fitness.
Following several months of engagement with the founder and management team, according to the company, Sharma joined FITTR after assessing its business, objectives, and long-term plans.
