Jun 2, 2026 – 11.30amTelstra chief executive Vicki Brady says the next big shift in how businesses approach artificial intelligence will be to capture and use human-to-human interaction rather than simply process enormous amounts of data.The country’s largest telecommunications provider has been working to overhaul its business to ride the AI boom, and is now using automated process for everything from answering customer questions to turning modems off and on again remotely to fix connection problems.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Telstra chief says AI’s new frontier is capturing the ‘secret sauce’
Vicki Brady’s comments came as Nine Entertainment chairman Peter Tonagh said more conversations would be recorded and used to develop sophisticated tools.












