Both ZachXBT and Dark Web Informer also confirmed how hackers had targeted and resold particularly valuable Instagram accounts, including the short handles @hey and @jowo with a “combined gray-market valuation estimated above $1 million,” according to the CyberSec Guru. Such accounts can be valuable even if hackers hold them for just a few days because of “clout, resale or brand impersonation,” the security blog reported.

The wide security hole

The CyberSec Guru also described the exploit as representing the classic “confused deputy” problem from computer security, in which a program with elevated permissions is tricked into misusing those permissions on behalf of a less privileged third party. But in this case, the “deputy” was a large language model with a “probabilistic response model you can nudge with words” instead of a “deterministic program” with “hard-coded conditionals you’d need to bypass with code.”

It’s worth keeping in mind that users had simple security solutions available, even with the Meta AI support chatbot being exploited. The hackers reported their exploit failing against any accounts that had enabled multifactor authentication (MFA), including the “least robust form of MFA that Instagram offers” in the form of one-time codes sent through SMS, according to KrebsOnSecurity.