Hackers took over prominent Instagram accounts by asking Meta's AI support chatbot to swap out the email address on file. Two-factor authentication was bypassed entirely. Targets included the Obama White House account, the Chief Master Sergeant of the US Space Force, and cosmetics chain Sephora.

Short, highly coveted usernames also changed hands within minutes and were resold on Telegram. These OG handles, names made up of just a few letters or common words, can fetch six-figure sums on gray markets. Researchers ZachXBT and Dark Web Informer, who track crypto crime and underground markets, documented the fallout publicly. Two of the compromised handles reportedly had a combined market value of over $1 million.

The method was surprisingly simple. Attackers turned on a VPN to place themselves in the target account's geographic region, kicked off a password reset, and then told the AI support assistant to update the email address on the account, promising to send the confirmation code right away. The bot then sent an eight-digit confirmation code to the attacker's email address, followed by a password reset link. Where Meta's automated identity check kicked in, the attackers got around it by running the victim's public Instagram photos through AI video generators, according to The CyberSec Guru. That produced realistic-looking selfie clips that fooled the automated security checks.