The Token Bill Is Coming. Nobody's Ready for It.
AI token spend is the new cloud sprawl. The tooling layer that fixes it is worth a fortune — and mostly doesn't exist yet.
You're three months into your enterprise AI rollout. Usage is up. The team is excited. Then the bill arrives, and it's four times what anyone projected.
This isn't a hypothetical. It's a Tuesday, for a lot of companies right now.
AI token spend is accumulating in finance and engineering organizations the same way cloud spend did in 2011: fast, quietly, and without the controls that would make it governable. We know how that story ends. We also know who got rich building the tools that fixed it.
