RIYADH: Webook.com has announced the launch of TruFan, a new technology framework designed to streamline access to live events by placing identity, fan score, trust and transparency at the core of ticketing.
Sports fans worldwide have increasingly faced challenges securing tickets for high-demand events due to the rise in the number of bots, scalping, and unfair access mechanisms.
While the issues have been widely recognized and demanded resolution, effective solutions have remained a few steps behind due to evolving maneuvers by scalpers.
Leveraging advanced artificial intelligence algorithms and machine learning systems, webook.com has significantly reduced fraudulent activity, so far achieving up to 80 percent clean transactions during major ticket releases. It has also introduced tightly controlled in-platform resale with capped pricing to limit exploitation and improve accessibility for real fans.
Nadeem Bakhsh, CEO of webook.com., said: “Ticketing didn’t just need optimization, it needed a reset and finally, now, technology has caught up to protect fans against scalpers.
