Apple’s upcoming Worldwide Developers Conference (WWDC) starting June 8 is set to unveil significant improvements to Siri 2.0, including enhanced contextual awareness and third-party integrations, alongside new product launches. Picture: Google Gemini

It’s no secret that Apple has been left behind when it comes to Artificial Intelligence, with its version, Apple Intelligence, flattering to deceive.

But that could be about to change next week at Apple’s Worldwide Developers Conference (WWDC), starting on June 8.

Until now, Siri has been nothing more than a basic voice assistant, even though Apple put out misleading information about its abilities in an aggressive marketing campaign in 2024. It promised a number of features that didn’t exist and led to a $250m lawsuit accusing Apple of false advertising.

Now, Siri is believed to be improved in a number of ways, including contextual on-screen awareness, deep app control, and optional third-party integrations like Google Gemini and Anthropic Claude.