A new chapter — Or a complete identity shift?Ferrari has never been a company afraid of change. Throughout its history, Maranello has repeatedly challenged convention, whether through mid-engined super-cars, turbocharging, hybridisation or radical aerodynamic philosophies born from motor sport. Yet even by Ferrari’s standards, the unveiling of the Luce feels like a moment of enormous significance — and perhaps, enormous risk. This is not merely Ferrari’s first electric vehicle. It is a complete reimagining of what a Ferrari can be.The Luce arrives as a five-seat, four-door grand tourer powered entirely by electricity. Built on a bespoke EV architecture and wrapped in a design language unlike anything Ferrari has produced before, it represents a bold departure from tradition. Ferrari describes the model as the beginning of a “new chapter” for the brand, one shaped by electrification, technological experimentation and a broader interpretation of performance luxury. In the process, however, the company may also have created the most divisive Ferrari of the modern era.The reaction to the Luce has been immediate and sharply polarised. Within hours of its unveiling in Rome, social media and enthusiast forums filled with criticism aimed primarily at the car’s styling and overall identity. For many traditional Ferrari enthusiasts, the Luce neither looks nor feels like a Ferrari. The smooth, minimalist surfacing, enormous glasshouse and futuristic proportions have drawn comparisons to luxury consumer technology products rather than Italian exotica from Maranello. Even Ferrari’s stock reportedly fell by nearly seven percent following the reveal, suggesting that investor confidence may have been shaken alongside enthusiast sentiment.