Like most sectors, online program management companies are finding their footing in the wake of artificial intelligence’s shake-up of work and learning.
Over the past few years, OPMs—including Coursera, iDesign and 2U—have adopted AI-powered features designed to enhance support for instructors and students through coaching, content creation, tutoring and curriculum mapping. According to an April analysis, 70 percent of OPMs are now deploying AI for such purposes.
But experts are skeptical that the AI boom will have a big payoff for the beleaguered OPM market, which is attempting to rebound with the help of private equity after years of declining revenues, reputational damage and mounting government scrutiny.
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