BTS accepts the Artist of the Year award onstage during the 52nd American Music Awards at MGM Grand Garden Arena, in Las Vegas, Nevada, US, May 25. AFP-Yonhap
Korea is launching a targeted "Welcome Week" hospitality campaign at Gimhae International Airport in Busan to greet incoming travelers, capitalizing on an expected surge of international visitors ahead of a massive K-pop event, the government said Monday.
The Ministry of Culture, Sports and Tourism, in coordination with the Korea Tourism Organization (KTO) and the Visit Korea Committee, will run the special airport campaign from June 1 to 14. While the government held its primary spring welcome events during the peak travel windows of late April and early May, officials added this specific two-week iteration to the calendar to accommodate a massive wave of inbound travelers arriving for megastar K-pop group BTS’ upcoming stadium concerts. The shows, titled "BTS WORLD TOUR ‘ARIRANG’ IN BUSAN," are scheduled for June 12 and 13 at the Busan Asiad Main Stadium.
Arriving passengers will be greeted by multilingual hospitality booths on the first floor of the airport, offering travel assistance, regional tourism information and on-site booking promotions for local themed tours. Travelers will also receive physical "Welcome Kits" packed with maps, souvenirs and Korean food samples. For those departing, the ministry is installing digital send-off screens near the second-floor departure gates and distributing goodbye cards with traditional cultural gifts to leave a lasting positive impression of the country.
