Quince is on a physical pop-up run across North America this year.On May 30, Quince hosted its latest physical pop-up in Los Angeles, called Quince Furniture: The Art of Home. According to Quince, the e-commerce brand is bringing its home collection to life with its first-ever furniture showroom experience inside the Sunset Tower Hotel.

The assortment is heavily focused on furniture and Quince’s growing home assortment, including rugs, lighting and tabletop items. These have become some of the fastest-growing subcategories for the company. Guests can shop the collection by scanning QR codes to purchase large pieces. And there will be shoppable accessories like linen bedding, cashmere throws and candles that customers can take home.

Guests at the Los Angeles space are encouraged to lounge on the furniture to test the comfort levels. Quince is also offering complimentary drinks and snacks from local spots, like frozen coffee from Leora, cookies from Fleur Et Sel cookies and coffee from Alfred.

Dakota Kate Isaacs, head of brand strategy and narrative at Quince, spoke to Modern Retail on Friday ahead of the one-day event in West Hollywood. Isaacs said Quince is now investing further in experimental pop-ups due to the growing number of new categories the company has added in recent years. These include wellness, fragrance and even gourmet food like caviar and truffles.