Selling everything from caviar to shoes, online retailer Quince can be a little hard to pin down, but the company has had a steady increase in popularity. Quince said it made $1 billion in revenue in 2025, in part because of the way it uses data.“If a type of cardigan is selling really well from a bunch of smaller brands, Quince will note that and note the interesting things about that cardigan, and use that type of information to come up with the most optimized version of a product to fit those existing desires,” said Amanda Mull, senior reporter at Bloomberg Businessweek.Mull wrote about the particulars of Quince’s business and why it’s seeing a lot success right now. She likened it to a “series of arbitrage opportunities.”“What the company has done really, really effectively is look at all of the steps in getting a desirable consumer product to an end consumer and say, ‘OK, what can we cut out?’” she said.“Marketplace” host Kristin Schwab spoke with Mull about her reporting on Quince. To listen, use the media player above.
Quince's business model could be the new retail standard
E-retailer Quince is having a moment, in part because it has a lot of data on its customers. “It uses a data-scraping operation to figure out what is selling sort of across the internet in these categories that this particular consumer finds interesting,” said Bloomberg’s Amanda Mull.
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