Hey. Different kind of update this time.

The last stretch of work wasn't on the editor, it was on the website, and I went back and forth on whether that belongs in a devlog at all. I decided it does, because the choices we made writing it say more about how we want to do this than another feature would.

We filled in the parts of the site that were still empty: a roadmap, a pricing page, an about page, and a set of pages comparing us to the tools people already use. The comparison pages are the ones worth talking about, because they were the most uncomfortable to write.

The Comparison Pages

The easy version of an "alternative to X" page is the dishonest one. You list your strengths, hide the other tool's, and quietly crown yourself. We did not want to do that, partly because it is gross and partly because the people we are building for can smell it from a mile off. So we wrote them the other way. We praise the tools we are measured against, quote their own words, and say plainly where they beat us.