The software stack has a gap.
On one end: tools that capture signal. Dovetail, Intercom, user research platforms—everything that tells you what users need. On the other end: tools that execute. Cursor, v0, Claude Code—everything that turns instructions into working software.
The middle is compressing. And that middle is where the most important work happens: deciding what gets built and why.
Most teams skip it. They go straight from customer feedback to a prompt in Cursor. The result: code that solves the wrong problem, or solves it without context.
We call this missing middle the Intent Layer.
