Katie Price's marriage might be on the rocks - but her career may also be in trouble after the saga of her missing husband Lee Andrews finally came to an end08:21, 30 May 2026Updated 08:41, 30 May 2026It appears her husband has been found, but Katie Price's latest public stunt may have finally done irreversible damage to her brand, a PR expert has warned.‌The search for her husband may be over - but the fallout is only just beginning. The 47-year-old glamour model is no stranger to controversy, having spent decades surrounded by high-profile divorces, bankruptcy court dates, and endless cosmetic procedures.‌But her latest two-week long saga involving her husband of just a few months, Lee Andrews, has left fans and industry insiders deeply cynical.‌After dropping off the radar in Dubai, Katie claimed Lee, 43, had been "kidnapped." However, the truth quickly emerged: he was simply being held in a local jail over a routine, private civil matter.During the 14-days he was unaccounted for, Katie's dramatic claims escalated rapidly. What started as claims that logistical travel issues had thwarted his trip to the UK quickly snowballed into wild allegations of international espionage and cartel-style abductions.‌Katie, 47, told her followers in a YouTube video that during their final FaceTime call, Lee appeared to be hooded, with his hands tied together, and was trapped in the back of a van. According to her, his dramtic final words before the line cut out were: "Look, they're coming back for me."She claimed she had reported him as a missing person to the British Embassy, and that Interpol was involved after he allegedly convinced his wife that he was taken to a secret "black site" because officials thought he was a spy.While the dramatic narrative has spread like wildfire, and captivated lots of people, PR expert Mayah Riaz warns that crying wolf could ultimately cost Katie her livelihood, if it now emerges that the story is totally fake.‌She told the Daily Mirror: "This one is definitely one where credibility becomes the bigger story rather than the original claims themselves. Katie has built a career on living publicly and dramatically, so we have almost been conditioned to expect high emotion and sensational headlines around her personal life."But there does come a point where repeated exaggerations can start to erode trust, even amongst her loyal fans."Mayah said that using words like 'kidnap' and invoking agencies like Interpol risks alienating the public if the stories are exposed as fiction.‌"In PR terms, credibility is like currency," she said: "Once people start questioning whether the facts are being embellished, it becomes harder for future statements to land with the same sympathy or seriousness.""However, there’s also no denying that dramatic narratives keep Katie firmly in the media conversation, and she understands better than most how headlines drive attention."‌But with that, can come scepticism from fans, warns Mayah, adding: "It could damage not only her reputation but also her ability to be taken seriously in future interviews or projects."Katie has always survived controversy because she is seen as chaotic but authentic. The real risk for her now is if people stop believing the authenticity part altogether.The drama took another odd turn this week when Katie dropped her latest podcast episode, where she described a phone call she had with Lee.‌Katie said: "He said to me 'Did you think I was dead? I’m like yes!” We didn’t know what had happened. But it doesn’t sound like he’s had a good time. Put it that way!"Since the episode aired, the former glamour model has deactivated her Instagram account. She is still is offline, and hasn't given any indication on why she chose to leave the social media platform - or if she'll be back.It appears even her family aren't feeling that sympathetic. When Katie admitted that she thought Lee was dead, her sister Sophie bluntly replied: "Oh well!"Article continues belowLee is reportedly set for release from prison on Monday, after he pays a four-figure sum before leaving. Katie has claimed she will be heading back to Dubai to get answers from her man surrounding his disappearance.