Rivian says that AI in the cabin is the future of in-car controls.
This essentially puts the debate over Apple CarPlay integration to bed, at least in Rivian's eyes.
Whether consumers agree remains to be seen.
A lot of people love Apple CarPlay and Android Auto. The idea of mirroring your phone to the infotainment system is a huge selling point. But an increasing number of automakers, including Tesla, General Motors, and Rivian, to name just a few, are turning their nose up at the idea and instead using their own in-house solution.
Recently, Rivian's chief software officer, Wassym Bensaid, elaborated on the company's software philosophy. It turns out that the EV maker still isn't a huge fan of stuffing CarPlay into its cars and instead believes that no amount of buttons or screen mirroring can replace the interface that really matters: your voice.
