The complete inside story behind blog2video.app
A few weeks ago, I was sitting in my room, anxious about a problem I had seen for quite some time. I have relied on writing to be the main marketing channel for my business, but in recent years video platforms, specifically short-term video, have dominated consumer mind share, with attention spans shrinking. I needed to fix this by either becoming an influencer myself or getting someone to make videos out of my written content.
I tried hiring someone to turn my blog posts into videos for YouTube, but it didn’t work out. Each video required at least five hours of editing and production, which added up to around $30K for about 50 Substack posts—making it economically infeasible.
Instead of giving up, I decided to try doing it myself—not by opening video editing software, but by using Cursor (a coding agent). I came across Remotion, which lets you create videos using React code, and started prompting my way through it. To my surprise, the results were great. All I had to do was download my blog, give the coding agent a specialized prompt, and—voilà—I had a video. With just minor edits, I was able to get most of what I wanted.
Realizing I wasn’t the only one facing this problem, I built a full interface, productionized the video generation process, and hosted it. After just 50 signups, blog2video got its first paid user—on the annual plan, no less. That’s how the whole journey began. Next, I’ll walk you through the all the major updates and what’s coming next.
