MoneyAldiThe supermarket enlisted a Clarkson's Farm star as it announced a major £5 billion investment13:02, 29 May 2026Aldi gave its customers a new update on Friday.‌It unveiled a "major £5 billion investment in British farming and food production" through a string of long-term deals spanning eggs, meat, fruit and vegetables. The supermarket announced on Friday that the move would provide farmers and producers with greater confidence to invest in their businesses while helping to bolster British food supply chains.‌Aldi revealed it is aiming to source 50% of its home-grown produce through long-term agreements by the end of 2027, with contracts typically running for at least two years. The retailer confirmed the initiative includes a £1.1 billion commitment to British egg production over the next five years.‌As part of its drive to champion home-grown food, Aldi has also partnered with farmer and Clarkson's Farm star Harriet Cowan to urge shoppers to purchase more British-grown fruit and vegetables.This follows new research revealing that many shoppers are unaware that vegetables, including cucumbers, courgettes and aubergines, can all be cultivated right here in the UK.‌The OnePoll survey of 2,000 adults discovered that while 80% said supporting British farmers was important to them, just 27% actively considered whether fruit and vegetables were grown in Britain when deciding what to buy.Harriet said: "I'm passionate about highlighting the brilliant work British farmers do to bring high-quality food to our tables. I've loved teaming up with Aldi to learn more about the fruit and veg we grow here in the UK and to shine a light on what's in season."Julie Ashfield, chief commercial officer at Aldi UK, said: "British suppliers are at the heart of our business. These long-term agreements give farmers and producers the confidence to plan ahead, invest in their operations and build resilient supply chains."Article continues belowAmong Aldi's enduring partnerships is Kent-based grower AC Goatham and Son, its exclusive supplier of British apples, through a dedicated "Aldi Orchard" serving stores across the country.To assist shoppers in getting the best out of British produce, Harriet has also selected a range of seasonal recipes, including Creamy Pea and Pesto Pasta Skillet, Pork Tenderloin with Rhubarb Sauce, Beef and Pepper Stir Fry, and Hot Honey Carrots. Recipes are available at www.aldi.co.uk/harrietcowanChoose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌AldiShopping adviceFood and drink