Asda has said the change is 'one of the biggest' in recent years with customers seeing a difference 'straightaway'11:43, 20 May 2026Updated 11:44, 20 May 2026Asda has announced a major change which will affect hundreds of its stores. The supermarket says shoppers will see a difference straight away.‌In a statement this week the chain invited shoppers to "take a fresh look" at its stores after "major changes across product, price and in-store experience". It said the changes are" designed to reward customers for their loyalty and encourage those who shop elsewhere to choose Asda again, with improvements they can see and feel as soon as they enter the store".‌The retailer has launched more than 400 new food and drink lines in what it says is one of its biggest product refreshes in recent years, including across frozen, bakery, produce, fresh meat and food to go. Alongside this, Asda has also upgraded two of its most-shopped categories - fresh produce and frozen.‌It says dedicated greengrocers are returning to the fruit and vegetable aisles. It addt this "will help ensure availability and quality, while supporting customers to pick the best of what’s in season".It added: "The section has been refreshed with clearer information on quality and provenance and to highlight Asda’s fresh promise – 100% satisfaction of your money back. Families can also pick up a free piece of fruit for children to eat while they shop in any of Asda’s 426 Superstores."‌Other changes include the frozen category which it says has been transformed to make shopping quicker and easier, with clearer layout and signage and more prominence given to the best-selling lines on the shelf. More than 230 new frozen products have been introduced, "bringing fresh innovation to the category" and adding brands such as Crosta Mollica.Shoppers will also see a difference in cost, according to the chain. It says: "Hundreds of products that customers buy the most have been cut to a new lower Asda Price including beef mince, pork sausages, eggs, baby potatoes and baked beans, with further reductions to follow in the coming weeks.‌It says the move is to "build on Asda’s position as the UK’s cheapest full-range supermarket", saying it already has thousands of products already priced below their equivalents at Tesco, Sainsbury’s and Morrisons. Other changes include £1 and £2 stands both in-store and online to make "standout value easier to spot".It is also improving its Rewards programme. This will incude the introduction of new missions and offers across different categories including fresh, frozen and general stock.Article continues belowRachel Eyre, Chief Customer Officer at Asda, said: "We know many customers are making careful choices when they shop and our job is to do even more to support them. These changes offer greater value and choice in areas they shop the most and improve the in-store shopping experience."They’re about rewarding customers for their loyalty, as well as encouraging those who haven’t been to Asda for a while to take a fresh look. We’re confident they’ll see the difference straight away."