With things like the cost of living still rumbling on in the UK and unemployment rates rising, many Brits are doing all they can to boost their happiness and wellbeing12:27, 29 May 2026Updated 12:42, 29 May 2026The Traitors star Dr Ellie Buckley campaigns to bring back the biscuit break with McVitie’sPeople's wellbeing is a complex combination of physical, mental, emotional, and social health factors that dictates how comfortable, healthy, or happy an individual feels. It goes far beyond momentary happiness. It reflects how people function personally and socially, their overall sense of purpose, and how they evaluate their lives as a whole.‌With things like the cost of living still rumbling on in the UK and unemployment rates rising, many Brits are doing all they can to boost their happiness and wellbeing. With this in mind, biscuit brand McVitie's is encouraging the nation to embrace more meaningful moments together this National Biscuit Day – which takes place today (May 29).‌The brand is aiming to encourage the nation to embrace more meaningful moments together, one biscuit break at a time, celebrating the simple moments of connection that come from sharing a biscuit with someone you care about.‌According to McVitie's, research reveals that nearly half of Brits (45%) believe the biscuit break is endangered. To combat this, they've have partnered with The Traitors season 4 star Dr Ellie Buckley to bring back the biscuit break and connect with our loved ones.Dr Ellie is a 33-year-old chartered psychologist from London who rose to fame as a contestant on Season 4 of The Traitors UK, which aired back in January 2026.‌Giving her view on what impact small moments of connection have on our wellbeing, Dr Ellie said it can be huge.She exclusively told us: "Small moments of connection can have a surprisingly powerful effect on psychological wellbeing because humans are wired for social connection and emotional belonging."Importantly, wellbeing is often shaped less by dramatic experiences and more by the accumulation of everyday social moments. Tiny acts of warmth and responsiveness can strengthen relationships over time and create a greater sense of connection, support, and emotional stability."‌Asked what she would say to someone who wants to start building more connection into their everyday routine, she added: "Meaningful connection rarely appears as a dramatic life event. More often, it’s built through small, repeated moments of attention."A practical starting point is to treat connection as a daily habit instead of something that happens ‘when there’s time.’"That might mean sending one thoughtful message each day, greeting people warmly, expressing genuine appreciation, or creating small rituals like a shared tea and biscuit break, walk, or weekly check-in."‌According to McVitie's research, half of Brits (46%) feel guilty for taking time out of their day, with busy working days (27%), constant to-do lists (24%) and packed home routines (18%) among the top daily expectations contributing to this sense of guilt.As a result, over half of brits (54%) feel pressure to always be “on” and the same number of people feel they are too busy to stop at all.‌In means 57% feel they are missing out on key moments of connection due to demands of modern life, with half of people (48%) saying they are often too busy to take regular moments to reset during the day. As a result, everyday opportunities for connection are increasingly being missed.Londoners were revealed to be the group experiencing the most pressure to always be “on” with 58% feeling the pressure. Whilst in Northern Ireland, 62% say they can’t break at all, coming in higher than any other region.When moments of downtime do appear, they’re often spent alone, doomscrolling on phones (47%) or catching up on messages (35%) rather than shared with others.Article continues belowDr Ellie added: “It’s often the smallest, most spontaneous moments, a quick chat over a biscuit and a cuppa, a shared pause between tasks, whether that’s between meetings or in the middle of a busy day of parenting, a knock on the door or a check-in message, that can feel meaningful."