It is 11 pm. You picked up your phone to check one thing. You do not remember what that thing was anymore. Because somewhere between your cousin’s wedding photos and a news headline you half-read, a young man appeared on your screen.
He is selling headphones. But he is not really selling headphones. He is showing you his world: cables arranged just so, a ring light casting the right glow, and talking to you like you are the only person watching.
He says, “Bros, this one changed my life. Let me show you why.”
He demonstrates. He jokes. He tells you he used to trek to work. He does not explain what that has to do with the headphones. But somehow, it has everything to do with why you are still watching. You buy the headphones.
That is shoppertainment. And it is not going anywhere.
