The sportswear giant is trying to recapture the zeitgeist. But can a big brand still be cool?
Catch up on global daily news
Compelling long reads
Future-gazing analysis, predictions and speculation
Tune into captivating conversations
Watch engaging short films
They have been squeezed by competitors old and new
Its boss is using the Barbie formula to turn around the ailing fashion label
For profits to keep growing, they must elbow their way out of it
A handpicked article read aloud from the latest issue of The Economist
Conservatives are better at trashing businesses than building them
Farewell to figure-hugging leggings; baggy is in
