SXSW London 2026 kicks off on Monday, bringing a flurry of keynote appearances, panel discussions, film screenings, music events and visual arts showcases to the British capital. During its inaugural edition last year, more than 20,000 visitors attended, with organizers counting people from over 80 different countries.
SXSW London chief programming officer Katy Arnander and her team have again put together a very British, or even London, take on the SXSW ethos. “It’s got the Austin DNA in the model, but it’s also got a London twist,” she tells THR. “Because, of course, London is very different from Austin. So, we have this incredible program mix of conference, screen, music, and also some visual arts because we’re here in London. It’s about discovery,” learning and experiencing new things and exchanging yourself.
“Spain in Transmission: New Digital Work,” which is in the spotlight in the arts part of the program, gives you that chance by bringing together four artists, namely Enrique Agudo, filip custic, Jesu Moratiel and Marina Núñez. “Although Spain is celebrated for cultural icons from Goya and Velazquez to Dali and Picasso, the country has also become a center of innovation and has produced a new generation of artists who embrace digital tools as central to their production,” explains the SXSW London website, emphasizing that the event is “committed to exploring both the challenges and opportunities of technology in the creative industries.”
