Whether you are a fan of the R&B sounds of Tiwa Savage, can’t wait to see such South Korean rising performers as Kimmy gone, EK and rom&BAAWLA, love DJs Pete Tong and Gilles Peterson, like to get wild with goth-grunge sonority Venus Grrrls, groove to dance superproducer Jax Jones, check out the latest in contemporary classical from the likes of afromerm and Carolina Cury & Kostako, listen to rapper Earl Sweatshirt, appreciate British songwriter Rachel Chinouriri, enjoy pianist and Shazam developer Charlie Hooper-Williams or go wild for Nigerian star ODUMODUBLVCK, you can see all of them, and many more, during the Music Festival of the second annual SXSW London, which runs June 1-6.
And if you don’t recognize most of these names, now is your chance to do so in and around East London’s Shoreditch!
“At the core, what we are is a showcase festival,” SXSW London head of Music Adem Holness tells THR. “It’s about providing a platform for music artists to realize their ambitions, whatever they might be getting into the industry or getting further into the industry or into new markets.”
And that is in line with the ethos of the British capital and its nature. “I’m a Londoner. I was born and raised in London,” he explains. “And the thing that I really love about London is that you can step out of any tube and find yourself in a really distinct community. It’s one of the most international cities in the world, and that’s what lends itself so well to being a European home for SXSW.”
