New Delhi, India – Business Wire IndiaBI WORLDWIDE India, an industry leader in engagement and loyalty solutions, has launched the #ChannelSalesExcellence campaign – a strategic initiative to help trade marketing brands navigate the complexities of India’s dynamic channel distribution landscape.The campaign positions BI WORLDWIDE as a consultative partner in growth, that helps brands move beyond transactional incentives, to design KPI-first channel loyalty programs that deliver business impact.BI WORLWIDE’s consultative approach extends across strategy, program design, execution and optimisation – supporting brands at every stage of the loyalty journey. Rooted in behavioural science, deep domain expertise and the organisation’s proprietary Design Code™ methodology, it helps create human-centric partner experiences that strengthen engagement and accelerate growth.A Partner for Your PartnersIn a world where nearly 75% of global trade flows through indirect channels such as distributor, dealer and retailer networks, channel partners are not just a route to the market; they often make or break a brand. Winning partner loyalty means winning customer loyalty, which is why brands invest millions in channel loyalty programs.Yet, BI WORLDWIDE and Kantar’s pioneering research – Drivers of Channel Partner Engagement to Enhance Brand Preference*, reveals a striking crisis – 3 out of 4 channel partners in India feel disengaged with the brand they represent.This huge engagement gap forms the foundation of the #ChannelSalesExcellence campaign – a disruptive vision to help brands turn partner disengagement into measurable results.Bringing this vision to life, the campaign unfolds across two strategic phases:The first phase – Belief, focuses on the evolving complexities of channel engagement, while reinforcing trust in BI WORLDWIDE’s deep understanding of channel dynamics across industries.The second phase – Engage & Empower, shifts the focus on solutions – BI WORLDWIDE’s integrated engagement ecosystem, combining Channel Solutions suite, Design Code™ methodology, the Channel Performance Model, behavioural science expertise and more, to help transform the challenges into performance.The core of the campaign is a strong thought leadership approach, bringing together research insights, strategic frameworks and consultative expertise to help channel leaders amplify business growth. The campaign explores the evolving realities, shaping channel loyalty in India today with insights on: