On a boiling hot day in England, Jordan Dawson walks into a London pub with a tote bag by his side. He plonks it on the floor, its contents rattling around inside, before he digs inside and places a pair of soccer cleats (football boots) on the table.
Jordan Dawson started customizing shoes in his bedroom and now designs bespoke cleats for elite soccer players like Kylian Mbappé and Marcus Rashford.
The 31-year-old artist got his break after pitching Nike while working retail and later connected with Arsenal's Declan Rice through Instagram.
Dawson aims to expand beyond soccer into Formula 1 and other sports, seeking to customize for athletes at the pinnacle of each discipline.
AI-generated summary was reviewed by a CNN editor.
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