By JOSEPH MAGERO

Every No Tobacco Day, we renew our commitment to ending the devastating toll of smoking. But if we are serious, it is essential we tackle the problem using science and real-world evidence.

For many smokers, quitting nicotine entirely is difficult. Addiction is real, and decades of public health experience show that willpower alone is often not enough.

Increasingly, smokers are switching to safer, smokeless alternatives such as vapes and nicotine pouches. And, increasingly, the evidence is showing that these products are key to becoming tobacco-free.

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