CEOs shifting to 'capabilities first' strategy as AI redefines how value is created, Gartner finds
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Eighty percent of chief executive officers expect artificial intelligence to force a high to medium degree of change to their operational capabilities, shifting the focus from digital business to autonomous business, according to a survey by the business and technology insights company Gartner Inc."Autonomous business is a strategy where self-learning software agents and 'machine customers' make decisions, take action and create new types of value for organisations. CEOs see this shift as an immediate operational goal," said Don Scheibenreif, Distinguished VP Analyst at Gartner.
"While digital business changes what the organisation does, autonomous business changes how the organisation does it."
The Gartner survey of 469 CEOs and other senior business executives worldwide was conducted across three quarters, ending in the fourth quarter of 2025.
