Writer helps solve brand consistency for enterprise marketing at scale
Writer Inc., an enterprise artificial intelligence agent platform used by leading enterprise brands to deliver their voice, today announced new infrastructure aimed at enforcing style, terminology and presentation when using its tools at large scale.
“AI has solved the blank page problem, but it has created a brand consistency crisis,” said Vice President of Product Management Doris Jwo. “We can’t rely on human reviewers to catch every off-brand term when output scales exponentially, and agentic brand compliance in post-production creates unnecessary bottlenecks.”
Rolling out today, Jwo said the company is bringing detailed brand standards directly into the platform that will allow teams to guide any AI agent doing autonomous marketing work so that they do not deviate from brand voice.
With today’s release, Writer allows marketing administrators, writers and other creative professionals to encode active terminology lists within the platform with customizable “voice profiles.”
